DEVELOPMENT OF E-FASHION DIGITAL MARKETING APPLICATION FOR THE CREATIVE FASHION INDUSTRY WEST SUMATERA
Main Article Content
Abstract
This research was conducted to determine the digital marketing needs of fashion industry
products in the province of West Sumatra. Conducting needs analysis based on current
marketing conditions of the fashion industry products provides direction for the
development of digital marketing applications that are needed. The analysis in this study
uses a data mining algorithm and will produce an integrated digital marketing application
for fashion industry players in West Sumatra. So that the fashion industry has a container
based on digital marketing to accommodate all products and market it. This will provide
greater opportunities for these fashion products to be known by the community and will
increase the pattern of product marketing.
Article Details
This work is licensed under a Creative Commons Attribution 4.0 International License.
Authors who publish with Jurnal Ipteks Terapan ( Research of Applied Science and Education ) agree to the following terms:
- Authors retain copyright and grant Lembaga Layanan Pendidikan Tinggi Wilayah X right of first publication with the work simultaneously licensed under a Creative Commons Attribution 4.0 International License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in Jurnal Ipteks Terapan ( Research of Applied Science and Education ).
-
The author holds the copyright of the submitted and published articles, with the understanding that articles are disseminated under the Creative Commons Attribution 4.0 International License.
- The editor team is entitled to do the editing in accordance with the guidelines writing or templete in the Jurnal Ipteks Terapan ( Research of Applied Science and Education ).