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Hendra, Y., Sakinah, P., Thoriq, M. and Aldo Eko Syaputra 2023. OPTIMIZING RETAIL STRATEGY WITH APRIORI ALGORITHM FOR INFORMED DECISION-MAKING ON CUSTOMER PURCHASING PATTERNS. Jurnal Ipteks Terapan. 17, 4 (Dec. 2023). DOI:https://doi.org/10.22216/jit.v17i4.2776.