2023. THE INFLUENCE OF PERCEIVED PRODUCT QUALITY, PROMOTIONAL ATTRACTIVENESS, AND BRAND AMBASSADOR ON EMINA COSMETIC PURCHASING DECISIONS WITH BRAND IMAGE AS INTERVENING VARIABLE . Jurnal Ipteks Terapan. 17, 2 (Jul. 2023), 463–471. DOI:https://doi.org/10.22216/jit.v17i2.2416.