Visual Communication Design Of Pandai Sikek's Brand Identity
Main Article Content
Abstract
The skill of Pandai Sikek songket weaving is one of the businesses that supports the economy of the Pandai Sikek area itself. Apart from that, it attracts tourists to buy souvenirs typical of West Sumatra. Promotional Video is very important because building awareness and Brand recognition is facilitated by a memorable and instantly recognizable identity and visual and verbal expression of the brand. brand identity, expression, communication, synthesis, and visualization support. From the method of data collection in the form of observation, interviews and literature will be studied further through analysis and synthesis so that this brand identity is right on target. the results of this design helped increase the popularity and recognition of the identity of Pandai Sikek Village to the world. This research resulted in a level of success in building a brand using promotional videos.
Article Details
This work is licensed under a Creative Commons Attribution 4.0 International License.
You are free to:
- Share — copy and redistribute the material in any medium or format
- Adapt — remix, transform, and build upon the material for any purpose, even commercially.
Under the following terms:
-
Attribution — You must give appropriate credit, provide a link to the license, and indicate if changes were made. You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.
- No additional restrictions — You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.
Notices:
- You do not have to comply with the license for elements of the material in the public domain or where your use is permitted by an applicable exception or limitation.
- No warranties are given. The license may not give you all of the permissions necessary for your intended use. For example, other rights such as publicity, privacy, or moral rights may limit how you use the material.