IMPLEMENTATION OF PRODUCT SALES SYSTEM BASED E-CRM AT PHONE STORE
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Abstract
Background :. Phone Store is a product sales shop with a cash or COD transaction process with the product brands selling Samsung, Vivo, Oppo, Readmi, Realmi and Nokia mobile phones. Phone Store also provides Accessories in the form of Charger, Anti-scratch, Powerbank, Handsfree. Method: A system is needed that supports marketing, sales and service processes using a web-based Customer Relationship Management (CRM) method. The method in this study was carried out using qualitative methods with data collection techniques, namely interviews and observation. This research was designed using the PHP programming language and MySQL database. Result: This research was conducted with the aim of designing a new system, namely attractive and effective web-based Customer Relationship Management for sales and customer service according to the needs of stores and customers, assisting Phone Store in giving confidence to customers by implementing cash and COD (Cash On) transaction features. Delivery). Conclusion : in the system and provide solutions to increase sales revenue on Phone Store such as applying discount features and shopping vouchers to customers. In line with current technological and social media developments, various efforts have been made to increase sales and transactions. In the implementation of this system will display the implementation of the interface design. The implementation of this interface design is divided into two parts, namely the implementation of the user
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