OPTIMIZING IT BUSINESS MANAGEMENT USING THE FP-GROWTH ALGORITHM
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Abstract
Expert Computer Store is a store that sells various computer equipment and computer equipment. The problem faced by shop owners is that the bookkeeping of inventory and sales is still done manually, and there is no complete sales data analysis related to the accumulation of goods due to lack of sales and empty goods. Because the business process is carried out manually, the shop owner has difficulty in analyzing what items sell quickly and what items are bought together. This causes store owners to be unable to meet market demand and has an impact on decreasing buyer interest and sales levels. This study uses 23 transaction data of computer equipment sales products as samples. The algorithm used to help stores find customer buying patterns is the FP-Growth Algorithm, so that it can help business owners in managing the number of orders in order to meet market demand. The result of this research is a decision in the procurement of goods at the Expert Computer Store. which can be seen from the frequency pattern of purchasing building materials made by customers.
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