KNOWLEDGE AND ATTITUDE ABOUT NON-SMOKING AREA AND THE DANGER OF CIGARETTE ADVERTISING IN BUKITTINGGI CITY

Abstract

Global data indicates that 20% of the population over the age of 15 smokes as much as 16 cigarettes a day. The dangerous ban on smoking has been achieved by society as a whole in various media. The study aims to find out the knowledge and attitude about non-smoking area and the dangers of tobacco advertising in Bukittinggi City. This research method is descriptive with a quantitative approach. The research was carried out in the city of Bukittinggi, which is spread over three districts. (Kec. Mandiangin Koto Selayan, Kec. Guguak Panjang and Kec. Aur Birugo Tigo Baleh). Based on researchers considerations using purposive sampling techniques, the researchers took a sample of 400 people in each of the smoke-free areas. Implications of this study are raising youth awareness about the dangers of smoking, strengthening the ban on promoting, advertising, selling, and buying cigarettes in the workplace, and banning smokes in public places.  The results of the study showed that more than half of the respondents (330 respondents) (82.5%) had a high knowledge of KTR. Then more than the half of respondents (293 (73.3%) had a good knowledge of tobacco advertising. On the attitude variable it was found that over half of those responding (250 respondents (625.5) had a positive attitude to KTR and then more than a half of 215 respondents (53.8%) had positive attitudes to to cigarette advertisement. It is expected that there will be efforts to restrict cigarette advertising, especially advertising presented through the media or electronics, and also to monitor the advertising of cigarettes in the Non-Smoking Areas so that people reduce their smoking consumption and maintain their own health