ANALYSIS OF FACTORS AFFECTING STUDENTS' FINANCIAL LITERACY

Abstract

This research aims to determine the influence of gender, class and place of residence on the financial literacy of accounting students at the Haji Agus Salim Bukittinggi Institute of Technology and Business. The method used in this research is a quantitative method. This research uses primary data by distributing direct questionnaires ( hard files ) and Google forms to ITB HAS regular morning accounting students. The population in this study was 85 people. The sampling technique used was disproportionate stratified random sampling technique . This technique was used because the number of students at each level was uneven. In determining the number of samples used in this research, the author used the Kretjie table method. Where, the α significance level used by the author was 5%. Based on this technique, the samples used in the research were 68 people. The data analysis technique in this research is the outer model test, inner model test, and hypothesis test using the SmartPLS version 3 test tool. Based on the results of the hypothesis test that has been carried out in the research, the results show that (1) gender has a negative and insignificant effect on financial literacy (2) generation has a positive and significant effect on financial literacy (3) place of residence has a positive and insignificant effect on financial literacy. The determinant coefficient value in this research is 54.9%, while the other 45.1% is influenced by other factors that are not used as variables in this research.