THE EFFECT OF PROMOTION AND TOURISM FACILITIES ON TOURIST INTERESTS AND ITS IMPACT ON TOURIST LOYALTY IN MANDEH TOURISM AREA (STUDY BASED TOURISM IN MANDEH TARUSAN AREA WEST SUMATERA)
DOI:
https://doi.org/10.22216/jit.v14i4.120Keywords:
promotion, tourist facilities,tourist interest, tourist loyalty.Abstract
This study aims to determine the effect of promotion and tourist facilities on tourist interest and its impact on
tourist loyalty in the tourist area of Mandeh. The sample in this study were tourists who visited the Mandeh
tourist area. This study uses quantitative methods with Structrul Equation Modeling (SEM) Partial Least Square
(PLS) analysis tools. The results in this study indicate a positive and significant effect of promotion and tourism
facilities on tourist interest. Promotion and tourism facilities have no significant effect on tourist loyalty. There
is also a positive and significant influence of tourist interest on tourist loyalty. Meanwhile, there is a positive
and significant influence of promotion and loyalty through tourist interest. And there is a positive and significant
influence on tourism facilities and loyalty through tourist interest
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