IMPLEMENTATION OF CUSTOMER RELATIONSHIP MANAGEMENT FOR SALES OF USED SHOES AT MZM SECOND BRANDED TANJUNGBALAI

Authors

  • Nur Madani Putri Siregar a:1:{s:5:"en_US";s:19:"STMIK Royal Kisaran";}
  • Fauriatun Helmiah STMIK Royal Kisaran
  • Rohminatin Rohminatin STMIK Royal Kisaran

DOI:

https://doi.org/10.22216/jit.v17i2.1599

Keywords:

CRM, System, Applied Science

Abstract

Background : MZM SECOND BRANDED Tanjungbalai does not yet have a website facility that can promote used shoes and has difficulty storing customer data that has made transactions. Method : In carrying out this research, the researcher used qualitative research methods. This form of research is carried out through interviews or direct observation, aiming to describe a fact or a situation that exists in the place where the research is carried out. Result : From the implementation and testing results, it can be explained that the system designed at MZM SECOND BRANDED Tanjungbalai is a system that provides convenience for admins in data processing, such as inputting product data, product categories, and printing reports. Conclusion : the existence of MZM SECOND BRANDED Tanjungbalai CRM can increase satisfaction, where customers can make transactions and get information easily through the content on the MZM SECOND BRANDED website.

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Published

2023-06-06

Issue

Section

Applied Computer Science

How to Cite

IMPLEMENTATION OF CUSTOMER RELATIONSHIP MANAGEMENT FOR SALES OF USED SHOES AT MZM SECOND BRANDED TANJUNGBALAI. (2023). Jurnal Ipteks Terapan, 17(2), 244-251. https://doi.org/10.22216/jit.v17i2.1599

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