EMOTIVE LANGUAGE IN BUILDING SOLIDARITY ON SOCIAL MEDIA: AN ANALYSIS OF SALSA ERWINA HUTAGALUNG'S EXPRESSIVE SPEECH ACTS
BAHASA EMOTIF DALAM MEMBANGUN SOLIDARITAS DI MEDIA SOSIAL: ANALISIS TINDAK TUTUR EKSPRESIF SALSA ERWINA HUTAGALUNG
DOI:
https://doi.org/10.22216/m84arp83Keywords:
Emotional Language, Digital Pragmatics, Expressive Speech ActsAbstract
This study aims to examine the forms and functions of expressive speech acts used by Salsa Erwina Hutagalung in posts on her personal Instagram account after the 17+8 socio-political event that attracted public attention at the end of August 2025. This phenomenon is interesting to study through language, Salsa not only expresses personal emotions, but also voices criticism, concern and solidarity towards social and political issues that are currently happening in Indonesia. This study uses a descriptive qualitative approach. The data source traces the Instagram account of Salsa Erwina Hutagalung (@salsaer), starting from August-September 2025. There are 81 posts regarding criticism of the government and the 17+8 event. The results of the study show that the expressive speech acts found include various forms of expressions such as criticism, sarcasm, empathy, moral support, and pride in public struggles. These speech acts serve as a means of building social image, strengthening solidarity, and affirming moral stances on issues of justice and government policies perceived as detrimental to the people. Through emotional and reflective language, Salsa transforms the digital space into an arena for public discourse, blending personal expression and collective consciousness. She also influences changes in government policies and attitudes.
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