DEVELOPMENT OF DIGITAL MARKETING APPLICATIONS OF CREATIVE ECONOMIC PRODUCTS AND SERVICES IN PADANG CITY WITH E-CRM CONCEPT

Abstract

Marketing of creative economy products and services in the city of Padang is currently not
integrated into a single marketing application, it can also be seen that the use of information
technology has not been optimal. This research was conducted to develop digital marketing
applications based on the results of marketing analysis of creative economy products and services in
the city of Padang. This research produces knowledge about the conditions and factors that
influence the marketing of creative economy products and services in the city of Padang. Then
developed a digital marketing application with the concept of electronic customer relationship
management (e-crm), so that it will make it easier for consumers to search, view, compare and make
transactions. so as to increase sales of creative economy products and services in the city of
Padang.