ANALYSIS OF THE INFLUENCE OF PROFITABILITY (ROA), PRICE EARNING RATIO (PER), LEVERAGE (DER), AND NET PROFIT MARGIN (NPM) ON STOCK RETURNS IN FOOD AND BEVERAGE COMPANIES

Abstract

Foods and beverages subsector is able to make investors feel interested because this subsector is stable and demand is always increasing in line with the increase in human population as well as the increase in human needs for food consumption. In Indonesia. The research uses quantitative research methods. The quantitative data used is in the form of secondary data, namely annual financial reports listed on the Indonesia Stock Exchange (BEI) and historic data on stock prices in the foods and beverages subsector for 2018 – 2022. The calculated F value > F table, namely with a value of 3.011 > 2.48 and a significant value < 0.05, namely with a value of 0.023 < 0.05. The results of this test show that H5 is accepted, which means that Return On Assets, Price Earning Ratio, Debt to Equity Ratio, and Net Profit Margin have a significant impact on stock returns in foods and beverages subsector companies listed on the IDX for the 2018 - 2022 period. It is hoped that you will consider the values of Return on Assets, Price Earning Ratio, Debt to Equity Ratio , and Net Profit Margin as benchmarks for decision making before investing to achieve the expected profit