THE IMPACT OF WEBSITES ON DIGITAL MARKETING AND THE IMPLICATIONS FOR VISITING INTEREST

Abstract

The purpose of this study is to determine the extent to which websites influence digital marketing and what it means for travelers' interest in West Sumatra travel. 200 respondents were given questionnaires as part of the Structural Equation Modeling (SEM) with Partial Least Square (PLS) methodology. According to research, websites have a big impact on digital marketing and visitor interest. The website and the interest of visitors can then have a positive relationship mediated by digital marketing. It is thought that using websites and social media is one of the finest ways to try to generate interest in visiting West Sumatra for tourism. As the most significant variable in this research, which is a continuation of previous research, it is hoped that managers of tourist attractions and the regional government of West Sumatra can increase promotions through digital platforms like websites and other social media platforms to increase visitor interest in visiting West Sumatra. through sharpening, growing, and preserving the infrastructure and facilities that are already in place, all the while guaranteeing sanitation, safety, and pruning without neglecting other factors.