IMPLEMENTATION OF ECO-INNOVATION AND SUSTAINABLE MANUFACTURING TOWARDS THE CIRCULAR ECONOMY GROWTH OF MSMEs IN LANGSA CITY

Abstract

This research was conducted to determine the Implementation of Eco-Innovation and Sustainable Manufacturing for the Circular Economy Growth of MSMEs in Langsa City. Testing in this study uses quantitative research, namely by conducting response surveys using questionnaires. A total of 100 responses consisting of MSMEs in the food and beverage sector in Langsa City. The questionnaire was tested using SPSS Version 23. The results of the coefficient of determination test, namely the R-Squared value produced still tend to be small, which is only 31.3%, in influencing the circular economy. However, if tested for individual influence on the circular economy, partially Eco-Innovation still has no influence on the circular economy. however, if tested by multiple linear regression, Eco-Innovation still has hope in increasing the circular economy of MSMEs by 0.250 or 25%. If tested individually, namely a partial test, Suistanable Manufacturing has a significance value of 0.00 < 0.05. So it can be concluded that the hypothesis is accepted because Suistanable Manufacturing has an effect on the circular economy. Likewise, the results of multiple linear regression Suistanable Manufacturing have a regression coefficient of 0.620. A positive coefficient means that every 1% increase in Manufacturing Power will increase the Circular Economy by 0.620 or 62%.