NEGATIVE EMOTIONS AND TRAVEL DESIRE: EXPLORATION OF THE NEW NORMAL COVID-19 STAGE IN INDONESIA
DOI:
https://doi.org/10.22216/jit.v15i2.246Keywords:
Crisis and Disaster, Tourism, Emotions, Travel Intentions, COVID-19Abstract
This study aims to explore domestic tourist emotions and their crisis behavioral intention during the stage of new normal phase associated to COVID-19 Pandemic. Using a purposive sampling, this study adopts quantitative exploratory with online survey technique in 34 provinces in Indonesia. A descriptive analysis was employed to explore tourist emotions underpinned by Russel’s emotion classification scheme and travel intention during the new normal a part of prodromal phase of COVID-19 crises lifecycle. About 3650 Indonesian “quarantined” resident- a former of active traveller before COVID-19 pandemic- participated in this study. This study found that being alerted, bored, exhausted as the top three main negative emotions developed during the new normal phase associated to COVID-19 pandemic. The result also showed most of tourist felt lack of tourist confidence to travel during the new normal phase. This study limited by single stage of prodromal phase in COVID-19 limited to Indonesian context. This study is one of the first that deeply explored tourist behavior centered on psychological factor in new normal phase- a transition phase between semi lockdown to normal era with COVID-19 health protocol in Tourism Disaster and Crisis Management discipline.
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